Quantitative research is - Quantitative research deals in numbers, logic, and an objective stance. Quantitative research focuses on numberic and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Its main characteristics are:

 
Apr 4, 2022 · Revised on 10 October 2022. Quantitative research is the process of collecting and analysing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalise results to wider populations. Quantitative research is the opposite of qualitative research, which involves collecting and ... . Kelly o

Apr 1, 2015 · Abstract This article describes the basic tenets of quantitative research. The concepts of dependent and independent variables are addressed and the concept of measurement and its associated issues, such as error, reliability and validity, are explored. Summarily, the goal in quantitative research is to understand the relationship between an independent and dependent variable in a population. 5 Types of Quantitative Research. There are four main types of quantitative research designs: correlational, descriptive, experimental and quasi-experimental. But there’s another one; survey research.Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. [1]Quantitative research is based on the collection and interpretation of numeric data. It focuses on measuring (using inferential statistics ) and generalizing results. In terms of digital experience data, it puts everything in terms of numbers (or discrete data )—like the number of users clicking a button, bounce rates , time on site, and more.For the quantitative data, the validity and reliability of the research instrument or questionnaire had to be considered (Heale & Twycross, 2015). The term validity explains how well the data ...Quantitative research is ‘Explaining phenomena by collecting numerical data that are analysed using mathematically based methods (in particu- lar statistics)’. Let’s go through this definition step by step. The first element is explaining phenomena. This is a key element of all research, be it quantitative or quali- tative.2.Research is the process of making claims and then refining or aban - doning some of them for other claims more strongly warranted. Most quantitative research, for example, starts with the test of a theory. 3.Data, evidence, and rational considerations shape knowledge. In practice, the researcher collects information on instruments basedQuantitative research is ‘Explaining phenomena by collecting numerical data that are analysed using mathematically based methods (in particu- lar statistics)’. Let’s go through this definition step by step. The first element is explaining phenomena. This is a key element of all research, be it quantitative or quali- tative. Descriptive research methods. Descriptive research is usually defined as a type of quantitative research, though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable. SurveysQuantitative research is widely used in the field of social science. Especially in psychology, marketing, sociology, political science, health, and human development. It is also used in the field of mathematics and physics. Quantitative research is done to create a cause-and-effect relationship between different variables.Quantitative research is based on the collection and interpretation of numeric data. It focuses on measuring (using inferential statistics ) and generalizing results. In terms of digital experience data, it puts everything in terms of numbers (or discrete data )—like the number of users clicking a button, bounce rates , time on site, and more.Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets.Qualitative vs Quantitative Research. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into useable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population.Quantitative research is the opposite of qualitative research, which involves collecting and analysing non-numerical data (e.g. text, video, or audio). Quantitative research is widely used in the natural and social sciences: biology, chemistry, psychology, economics, sociology, marketing, etc. Quantitative research question examples.Quantitative research is the most common research framework in the social sciences. While other research frameworks, such as qualitative research, can be subjective, quantitative research is more objective. It studies processes through numbers, and often, the goal of the research is to produce statistics. The information researchers collect ...2.Research is the process of making claims and then refining or aban - doning some of them for other claims more strongly warranted. Most quantitative research, for example, starts with the test of a theory. 3.Data, evidence, and rational considerations shape knowledge. In practice, the researcher collects information on instruments basedQuantitative research allows the researcher to obtain statistics from collected data. Research is a progressive study that involves collecting, analysis, and interpreting the data. The purpose of the study is to discover the association between variables. There are different types of research as dictated by the ultimate goals and the subject ...The following precedes the different types of Quantitative research types with the description of each. 1. Survey Research. Survey Research is the most elementary tool for all sorts of quantitative research techniques. The very most important purpose of the research is to widely explain the characteristics of a particular group or a bunch of ...Summarily, the goal in quantitative research is to understand the relationship between an independent and dependent variable in a population. 5 Types of Quantitative Research. There are four main types of quantitative research designs: correlational, descriptive, experimental and quasi-experimental. But there’s another one; survey research.Quantitative research is a method of collecting numerical data that can be consistently compared and analyzed. It can be used to collect and analyze data to answer a broad range of research questions. Quantitative methods and data are used by some business owners, for example, to evaluate their business, diagnose issues, and identify opportunities.Qualitative research involves the studied use and collection of a variety of empirical materials – case study, personal experience, introspective, life story, interview, observational, historical, interactional, and visual texts – that describe routine and problematic moments and meanings in individuals’ lives.Qualitative research is a type of research that explores and provides deeper insights into real-world problems.[1] Instead of collecting numerical data points or intervene or introduce treatments just like in quantitative research, qualitative research helps generate hypotheses as well as further investigate and understand quantitative data.For the quantitative data, the validity and reliability of the research instrument or questionnaire had to be considered (Heale & Twycross, 2015). The term validity explains how well the data ...Descriptive research methods. Descriptive research is usually defined as a type of quantitative research, though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable. SurveysQuantitative research allows the researcher to obtain statistics from collected data. Research is a progressive study that involves collecting, analysis, and interpreting the data. The purpose of the study is to discover the association between variables. There are different types of research as dictated by the ultimate goals and the subject ...Quantitative research is the methodology which researchers use to test theories about people’s attitudes and behaviors based on numerical and statistical evidence. Researchers sample a large number of users (e.g., through surveys) to indirectly obtain measurable, bias-free data about users in relevant situations. For the quantitative data, the validity and reliability of the research instrument or questionnaire had to be considered (Heale & Twycross, 2015). The term validity explains how well the data ...Qualitative research involves the studied use and collection of a variety of empirical materials – case study, personal experience, introspective, life story, interview, observational, historical, interactional, and visual texts – that describe routine and problematic moments and meanings in individuals’ lives.Quantitative Research Approach. Quantitative research most often uses deductive logic, in which researchers start with hypotheses and then collect data which can be used to determine whether empirical evidence to support that hypothesis exists. Quantitative analysis requires numeric information in the form of variables. A variable is a way of ...Apr 4, 2022 · Revised on 10 October 2022. Quantitative research is the process of collecting and analysing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalise results to wider populations. Quantitative research is the opposite of qualitative research, which involves collecting and ... Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research. Qualitative research is the opposite of quantitative research, which involves collecting and ...Quantitative research is an important part of market research that relies on hard facts and numerical data to gain as objective a picture of people’s opinions as possible. It’s different from qualitative research in a number of important ways and is a highly useful tool for researchers. Quantitative research is a systematic empirical ...Quantitative Research: Empirical research in which the researcher explores relationships using numeric data. Survey is generally considered a form of quantitative research. Results can often be generalized, though this is not always the case.This paper intends to compare and contrast qualitative and quantitative research in brief. Based on library sources, the paper is prepared for the Bachelor and Master level research students plus ...Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets.Quantitative research is a research methodology used by researchers to test theories and hypotheses about the attitudes and behaviors of their customers on the basis of numerical and statistical evidence. Researchers use surveys to question a large number of people or customers to obtain measurable and bias-free data in an indirect manner.Quantitative research is ‘Explaining phenomena by collecting numerical data that are analysed using mathematically based methods (in particu- lar statistics)’. Let’s go through this definition step by step. The first element is explaining phenomena. This is a key element of all research, be it quantitative or quali- tative. Quantitative research is ‘Explaining phenomena by collecting numerical data that are analysed using mathematically based methods (in particu- lar statistics)’. Let’s go through this definition step by step. The first element is explaining phenomena. This is a key element of all research, be it quantitative or quali- tative.Key points regarding survey research:In the survey research, the users raised various queries; therefore, the quantitative analysis was also done on the same basis.For conducting the survey research analysis, longitudinal and cross-sectional surveys are performed.The longitudinal survey research applies to the population at different time durations.quantitative research, different types and assumptions of quantitative research, when to use and not to use quantitative methods, advantages, common approaches and samples of quantitative research, and common misconceptions. Besides, a set of criteria for evaluating quantitative research proposal is provided. The main focus is on the ...A research project is an academic, scientific, or professional undertaking to answer a research question. Research projects can take many forms, such as qualitative or quantitative, descriptive, longitudinal, experimental, or correlational. What kind of research approach you choose will depend on your topic.Qualitative research involves collecting and evaluating non-numerical data in order to understand concepts or subjective opinions. Quantitative research involves collecting and evaluating numerical data. This article discusses what qualitative and quantitative research are, how they are different, and how they are used in psychology research.Qualitative research is a type of research that explores and provides deeper insights into real-world problems. Instead of collecting numerical data points or intervene or introduce treatments just like in quantitative research, qualitative research helps generate hypotheses as well as further investigate and understand quantitative data.Quantitative research allows the researcher to obtain statistics from collected data. Research is a progressive study that involves collecting, analysis, and interpreting the data. The purpose of the study is to discover the association between variables. There are different types of research as dictated by the ultimate goals and the subject ...Let’s explore these five types of quantitative research in detail. 1. Descriptive Research Design. Descriptive research is used to understand a phenomenon, a situation, or a population. Unlike experimental research, descriptive research does not involve the manipulation of certain variables.Quantitative research is a method of collecting numerical data that can be consistently compared and analyzed. It can be used to collect and analyze data to answer a broad range of research questions. Quantitative methods and data are used by some business owners, for example, to evaluate their business, diagnose issues, and identify opportunities.Qualitative Research Definition. Qualitative research is the gathering and analysis of data that is more natural and interpretive. It generates textual or non-numerical data and examines it in its natural environment. Moreover, it is exploratory research that is used to get an idea of the opinions and reasons.Quantitative research is the methodology which researchers use to test theories about people’s attitudes and behaviors based on numerical and statistical evidence. Researchers sample a large number of users (e.g., through surveys) to indirectly obtain measurable, bias-free data about users in relevant situations. The purpose of quantitative research is to attain greater knowledge and understanding of the social world. Researchers use quantitative methods to observe situations or events that affect people. 1 Quantitative research produces objective data that can be clearly communicated through statistics and numbers. We do this in a systematic scientific ...Qualitative vs Quantitative Research; QUAL ITATIVE QUANT ITATIVE; Methods include focus groups, unstructured or in-depth interviews, and reviews of documents for types of themes: Surveys, structured interviews, measurements & observations, and reviews of records or documents for numeric or quantifiable informationWhile quantitative research is based on numbers and mathematical calculations (aka quantitative data ), qualitative research is based on written or spoken narratives (or qualitative data ). Qualitative and quantitative research techniques are used in marketing, sociology, psychology, public health and various other disciplines.Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. [1]Seven characteristics discriminate qualitative methods of research from qualitative ones. I enumerate the characteristics of quantitative research methods in the following list. 1. Contain Measurable Variables. Data gathering instruments contain items that solicit measurable characteristics of the population.In the world of research, across many different research fields, there are two main approaches that researchers employ: qualitative and quantitative research. In this article, we will explore the key differences between qualitative and quantitative research and look at what the main differences are, including their respective strengths and weaknesses, as well as some common methods used in ...Quantitative research is a way to conduct studies and examine data for trends and patterns. Researchers using quantitative methods often attempt to interpret the meaning of the data to find potential causal relationships between different variables. If you want to work in research, understanding this style can help you study issues through data ...There are two significant types of survey questionnaires used to collect online data for quantitative market research. Web-based questionnaire: This is one of the ruling and most trusted methods for internet-based research or online research. In a web-based questionnaire, the receive an email containing the survey link, clicking on which takes ...Quantitative research is widely used in the field of social science. Especially in psychology, marketing, sociology, political science, health, and human development. It is also used in the field of mathematics and physics. Quantitative research is done to create a cause-and-effect relationship between different variables.Qualitative research is a type of research that explores and provides deeper insights into real-world problems.[1] Instead of collecting numerical data points or intervene or introduce treatments just like in quantitative research, qualitative research helps generate hypotheses as well as further investigate and understand quantitative data.quantitative research, different types and assumptions of quantitative research, when to use and not to use quantitative methods, advantages, common approaches and samples of quantitative research, and common misconceptions. Besides, a set of criteria for evaluating quantitative research proposal is provided. The main focus is on the ...Apr 4, 2022 · Revised on 10 October 2022. Quantitative research is the process of collecting and analysing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalise results to wider populations. Quantitative research is the opposite of qualitative research, which involves collecting and ... Here’s a more detailed point-by-point comparison between the two types of research: 1. Goal or Aim of the Research. The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature. Quantitative Research on the other hand focuses more in counting and ...Quantitative Research Approach. Quantitative research most often uses deductive logic, in which researchers start with hypotheses and then collect data which can be used to determine whether empirical evidence to support that hypothesis exists. Quantitative analysis requires numeric information in the form of variables. A variable is a way of ...Qualitative research involves collecting and evaluating non-numerical data in order to understand concepts or subjective opinions. Quantitative research involves collecting and evaluating numerical data. This article discusses what qualitative and quantitative research are, how they are different, and how they are used in psychology research.Qualitative Observation is a process of research that uses subjective methodologies to gather systematic information or data. Since, the focus on qualitative observation is the research process of using subjective methodologies to gather information or data.Qualitative Observation is a process of research that uses subjective methodologies to gather systematic information or data. Since, the focus on qualitative observation is the research process of using subjective methodologies to gather information or data.A quantitative approach was seen as the best method to reach a large portion of the targeted population. According to Adedoyin (2020), quantitative research is known as the study of phenomena ...Apr 12, 2019 · Quantitative research Quantitative research is expressed in numbers and graphs. It is used to test or confirm theories and assumptions. This type of research can be used to establish generalizable facts. about a topic. Common quantitative methods include experiments, observations recorded as numbers, and surveys with closed-ended questions. Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research. Qualitative research is the opposite of quantitative research, which involves collecting and ...Quantitative Research Design & Methods Topics Types of quantitative research Measurement Fundamentals Concepts and construct validity Levels of measurement Research Validity Quantitative Research Measurement Fundamentals A key difference is that normal science deals with concepts that are well defined and to great extent standardized measures (e.g. speed, distance, volume, weight, size, etc.)Quantitative research methods. a method of research that relies on measuring variables using a numerical system, analyzing these measurements using any of a variety of statistical models, and reporting relationships and associations among the studied variables.Key points regarding survey research:In the survey research, the users raised various queries; therefore, the quantitative analysis was also done on the same basis.For conducting the survey research analysis, longitudinal and cross-sectional surveys are performed.The longitudinal survey research applies to the population at different time durations.Here’s a more detailed point-by-point comparison between the two types of research: 1. Goal or Aim of the Research. The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature. Quantitative Research on the other hand focuses more in counting and ...Quantitative research is a way to conduct studies and examine data for trends and patterns. Researchers using quantitative methods often attempt to interpret the meaning of the data to find potential causal relationships between different variables. If you want to work in research, understanding this style can help you study issues through data ...Qualitative vs. Quantitative Data Collection. As qualitative and quantitative studies collect different data, their data collection methods differ considerably. Quantitative studies rely on numerical or measurable data. In contrast, qualitative studies rely on personal accounts or documents that illustrate in detail how people think or respond ...Quantitative research is a way to learn about a particular group of people, known as a sample population. Using scientific inquiry, quantitative research relies on data that are observed or measured to examine questions about the sample population. Allen, M. (2017). The SAGE encyclopedia of communication research methods (Vols. 1-4).Descriptive research methods. Descriptive research is usually defined as a type of quantitative research, though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable. SurveysQualitative research is a type of research that explores and provides deeper insights into real-world problems. Instead of collecting numerical data points or intervene or introduce treatments just like in quantitative research, qualitative research helps generate hypotheses as well as further investigate and understand quantitative data.Quantitative research methods. a method of research that relies on measuring variables using a numerical system, analyzing these measurements using any of a variety of statistical models, and reporting relationships and associations among the studied variables.While, “Quantitative research is a formal, objective, and systematic process in which numerical data are used to obtain information about the world” (Burns & Grove, 2006, p. 35). The example of quantitative research question: what is the prevalence of drug abuse in Pakistan”?Qualitative vs. Quantitative Data Collection. As qualitative and quantitative studies collect different data, their data collection methods differ considerably. Quantitative studies rely on numerical or measurable data. In contrast, qualitative studies rely on personal accounts or documents that illustrate in detail how people think or respond ...Quantitative research is based on the collection and interpretation of numeric data. It focuses on measuring (using inferential statistics ) and generalizing results. In terms of digital experience data, it puts everything in terms of numbers (or discrete data )—like the number of users clicking a button, bounce rates , time on site, and more.Quantitative research Quantitative research is expressed in numbers and graphs. It is used to test or confirm theories and assumptions. This type of research can be used to establish generalizable facts. about a topic. Common quantitative methods include experiments, observations recorded as numbers, and surveys with closed-ended questions.Quantitative research finds numerous applications in finance. For example, it is used to analyze financial markets, assess investment opportunities, evaluate financial performance, and develop financial models. In addition, quantitative research methods help finance professionals make data-driven decisions by examining factors such as stock ...Structural bias: Although quantitative research is often touted as a reliable and objective research method, structural bias may still seep into the picture and affect the entire research work. For instance, missing data or use of the wrong sampling methods can utterly ruin the research and lead to the wrong conclusion.Quantitative research methods. a method of research that relies on measuring variables using a numerical system, analyzing these measurements using any of a variety of statistical models, and reporting relationships and associations among the studied variables.Quantitative research methods. a method of research that relies on measuring variables using a numerical system, analyzing these measurements using any of a variety of statistical models, and reporting relationships and associations among the studied variables.√ Quantitative True Intent Studies √ Card Sort / Tree Test √ Custom Quantitative Studies √ Open Web Research √ Surveys √ Max-Diff. Quantitative Research & Analysis can be helpful at any stage. It’s important to pick the right methodologies for each stage. There are many different types of Quantitative Analysis.Qualitative vs. Quantitative Data Collection. As qualitative and quantitative studies collect different data, their data collection methods differ considerably. Quantitative studies rely on numerical or measurable data. In contrast, qualitative studies rely on personal accounts or documents that illustrate in detail how people think or respond ...Qualitative research is a type of research that explores and provides deeper insights into real-world problems. Instead of collecting numerical data points or intervene or introduce treatments just like in quantitative research, qualitative research helps generate hypotheses as well as further investigate and understand quantitative data.

Qualitative vs. Quantitative Data Collection. As qualitative and quantitative studies collect different data, their data collection methods differ considerably. Quantitative studies rely on numerical or measurable data. In contrast, qualitative studies rely on personal accounts or documents that illustrate in detail how people think or respond .... Lemon and barrett

quantitative research is

Apr 12, 2019 · Quantitative research Quantitative research is expressed in numbers and graphs. It is used to test or confirm theories and assumptions. This type of research can be used to establish generalizable facts. about a topic. Common quantitative methods include experiments, observations recorded as numbers, and surveys with closed-ended questions. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets.Quantitative research is the methodology which researchers use to test theories about people’s attitudes and behaviors based on numerical and statistical evidence. Researchers sample a large number of users (e.g., through surveys) to indirectly obtain measurable, bias-free data about users in relevant situations.INTRODUCTION. Scientific research is usually initiated by posing evidenced-based research questions which are then explicitly restated as hypotheses.1,2 The hypotheses provide directions to guide the study, solutions, explanations, and expected results.3,4 Both research questions and hypotheses are essentially formulated based on conventional theories and real-world processes, which allow the ...Qualitative research is a type of research that explores and provides deeper insights into real-world problems.[1] Instead of collecting numerical data points or intervene or introduce treatments just like in quantitative research, qualitative research helps generate hypotheses as well as further investigate and understand quantitative data.Qualitative research is a methodology designed to collect non-numerical data to gain insights. It is non-statistical and unstructured or semi-structured. It relies on data collected based on a research design that answers the question “why.”. Qualitative data collects information that seeks to describe a topic more than measure it.Quantitative research is an important part of market research that relies on hard facts and numerical data to gain as objective a picture of people’s opinions as possible. It’s different from qualitative research in a number of important ways and is a highly useful tool for researchers. Quantitative research is a systematic empirical ...Quantitative research is the most common research framework in the social sciences. While other research frameworks, such as qualitative research, can be subjective, quantitative research is more objective. It studies processes through numbers, and often, the goal of the research is to produce statistics. The information researchers collect ...Research is the most widely used tool to increase and brush-up the stock of knowledge about something and someone. In the field of marketing, business, sociology, psychology, science & technology, economics, etc. there are two standard ways of conducting research, i.e. qualitative research or quantitative research.Some distinctive characteristics of descriptive research are: Quantitative research: It is a quantitative research method that attempts to collect quantifiable information for statistical analysis of the population sample. It is a popular market research tool that allows us to collect and describe the demographic segment’s nature.Quantitative Research Design & Methods Topics Types of quantitative research Measurement Fundamentals Concepts and construct validity Levels of measurement Research Validity Quantitative Research Measurement Fundamentals A key difference is that normal science deals with concepts that are well defined and to great extent standardized measures (e.g. speed, distance, volume, weight, size, etc.)No matter the field of study, all research can be divided into two distinct methodologies: qualitative and quantitative research. Both methodologies offer education researchers important insights. Education research assesses problems in policy, practices, and curriculum design, and it helps administrators identify solutions.Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets.In quantitative research, variables are identified and defined, and then relevant data is collected from study participants. A strength of this type of research is that the data is in numeric form, making it easier to interpret. It also studies the relationship between independent and dependent variables and can address questions such as does a ...Quantitative research design is an excellent way of finalizing results and proving or disproving a hypothesis. The structure has not changed for centuries, so is standard across many scientific fields and disciplines. After statistical analysis of the results, a comprehensive answer is reached, and the results can be legitimately discussed and ...Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets.This quantitative methodology involves the measurement and examination of variables in order to arrive at conclusive outcomes. This method entails the use of numerical data, and the application of ...Let’s explore these five types of quantitative research in detail. 1. Descriptive Research Design. Descriptive research is used to understand a phenomenon, a situation, or a population. Unlike experimental research, descriptive research does not involve the manipulation of certain variables.For the quantitative data, the validity and reliability of the research instrument or questionnaire had to be considered (Heale & Twycross, 2015). The term validity explains how well the data ...While, “Quantitative research is a formal, objective, and systematic process in which numerical data are used to obtain information about the world” (Burns & Grove, 2006, p. 35). The example of quantitative research question: what is the prevalence of drug abuse in Pakistan”?Quantitative Market Research is a technique to ask questions to the target audience in an organized manner using surveys, polls or questionnaires. Received responses can be analyzed to make well-thought decisions for improving products and services, that will in turn help increase respondent satisfaction levels..

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